To target frequent travelers with annual income of Rs 6 lakhs or more
Amex partnering with Makemytrip and Payback
Amex payback launched in June 2013
'At Amex, 30% of total spends is done online of which nearly 50% is for online travel booking.'- Manoj Adlakha, CEO, Amex
As per industry analysts, online travel now accounts for 71% of India's Rs 63,000 crore e-commerce market.
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